Best Buy Partner to Test CE Departments in Macy’s Stores
Macy’s Inc. announced today that it has entered into an agreement with Best Buy to test licensed consumer electronics departments in 10 Macy’s stores beginning in early November 2015.
Under this agreement, Best Buy-licensed shops sized at about 300 square feet will open in Macy’s stores in various markets around the U.S.
The shops will be staffed by Best Buy employees. Samsung smartphones, tablets and smart watches will be featured in these spaces, along with audio devices (including Bluetooth speakers and headphones) and accessories (including cases, chargers and other peripherals) from Samsung and other brands.