Best Buy Plans Gears of War Launch Events
Best Buy is planning nationwide launch events for the arrival of "Gears of War 3" next week at 800 stores.
The company will also host a party on launch night, Sept. 19, at the Best Buy Theatre in New York's Times Square. The company is also relaunching its Reward Zone Gamers Club as part of the occassion.
"Gears of War 3 is one of the most buzzed about video games of 2011 and we're excited to celebrate the official launch at the Best Buy Theatre," Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy, said as part of the announcement.