Best Buy Plans Mobile Retail Push
With various mobile-phone retail chains cutting back on locations, Best Buy is planning to make a big push to up its market share in sales of phones. According to a piece in Forbes Tuesday, the chain would like to move its share to double digits in five years, from its current number of 2 percent.
The move is geared towards what the company sees as a future in which mobile phones will be “unlocked,” and can be moved from carrier to carrier. Recent moves by Verizon, as well as the Google-led Open Handset Alliance, are expected to cause consumers to purchase phones from somewhere other than a carrier-operated store.
And that’s where Best Buy comes in: the chain launched its mobile-specific Best Buy Mobile stores in 2006, with the help of European phone chain Carphone Warehouse, and has now opened more than 200 stores, most of which are located in Best Buy locations.