Best Buy. Samsung Debut Commercials During Super Bowl

By Stephen Silver

The consumer electronics industry's participation in Super Bowl Sunday TV commercials was light this year, with only Best Buy and Samsung showing new ads.

After last year's Super Bowl ad that featured Justin Bieber and Ozzy Osbourne, Best Buy's 2012 version eschewed mainstream celebrities. Instead, the ad showecased of a group of technological geniuses who created different aspects of the smartphone, including the inventors of the camera phone, Shazam, Instagram and Words With Friends. See the ad below:

Samsung, meanwhile, showcased its new Galaxy Note phone/tablet in a new ad featuring the same gimmick as a couple of other recent Samsung ads: Apple fans in line at an Apple store waiting for the latest device to arrive, only to be wowed by Samsung customers walking by with their own devices. The twist in the new ad was that the rock band The Darkness appears, sings their hit "I Believe in a Thing Called Love," and convince the Apple fans to leave the line and choose the Galaxy Note instead. At 90 seconds, the ad was among the day's longest. See the ad:

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