Dealer Profile: Best Buy Mobile Gains Traction
Best Buy Mobile departments are now installed in 1,200 of Best Buy's full line stores. Today, the retailer operates 160 standalone stores, primarily in high-traffic malls where the female shopper reigns.In February, Best Buy Mobile planned to add 19 new stores, totaling 103 stores for the entire fiscal year (which ends in February).
Best Buy Mobile is making an aggressive play in a crowded field.For example, the Best Buy Mobile store in the Moorestown (N.J.) Mall, operates only two huge parking lots away from a freestanding Best Buy store.
The three-year-old Best Buy Mobile store there was compactly but smartly merchandized. All of its interactive displays were working. Handsets, tablets and notebooks could be demoed onsite. Accessories packed the walls and end caps.The Best Buy Mobile department within the full-sized Best Buy store was busier and offered more SKUs, but the shelves looked a little more ragged and several interactive displays didn't work.