Dealer Profile: Best Buy Mobile Gains Traction
The company's national reach has allowed Best Buy Mobile to command launch exclusives (for HTC Thunderbolt, Motorola Xoom, and Google Nexus S, to name a few) and carrier support for competition-maddening "Free Phone Friday" promotions.
To lower churn and preserve profit, Best Buy Mobile intensely focuses on prepping its sales force and educating the consumer. Best Buy Mobile employees undergo 80 hours of induction training before they are allowed on the sales floor and, once there, participate in 60 to 100 hours of sales training and testing throughout the year, Anderson said.
A plethora of in-store signage, online resources and monthly print Buyer's Guides feed consumers information about mobile phone technology and handset/service plan comparisons.