Dealer Profile: Best Buy Mobile Gains Traction
In addition, Anderson said, Best Buy Mobile customers increasingly opt for Geek Squad Black Tie Protection warranty in which Best Buy will repair a phone and give the customer subscriber a "loaner phone" to use during the repair or, depending on the service plan, replace the phone entirely.
Anderson is bullish on Best Buy Mobile's future, contending that Best Buy's selection, pricing and service "has really changed the way customers are shopping for cell phones in America."
Three or four years ago, people weren't coming to Best Buy for mobile phone solutions, he said. "Now they are....We're driving more customers to our stores, taking much better care of existing customers and showing them other hardware."