In a first for major CE retailers, Best Buy said this week that as a tool for parents, it will begin placing content descriptions on its Web site for video games.
According to a company statement, Best Buy will enlist the aid of Common Sense Media, a nonprofit organization that provides ratings of video games, as well as theatrical films, DVDs, music, and other media, with the aim of educating parents about potentially inappropriate content. As part of the deal, Common Sense Media will be given space on Best Buy’s Web site to publish content descriptions, reviews, and information about violence, profanity, and sexual content on certain video games. Users will also be given a chance to comment. The descriptions will be available via a link from Best Buy’s online purchase page for each game.
No details were released about what money is changing hands in the deal. The relationship will at first only cover gaming titles, although it may be expanded to include DVDs, the statement said.