Best Buy Store, With Female Focus, Opens in Colorado
Best Buy on Saturday opened a store in Aurora, Colo. that is different from its other 950-plus U.S. locations in a crucial way: It is designed, and run, specifically with female customers in mind.
“While designing the store, Best Buy paid close attention to key insights from women and consulted with its Women’s Leadership Forum, or WoLF pack,” the company said in a statement. “From their recommendations, Best Buy designed the Arapahoe/Parker store to ensure both men and women find the products tailored to fit their way of life. The store will offer specialty services, such as gift wrapping during the holidays, and will also provide assistance in opening packages and in-store recycling services.”
Arapahoe/Parker is the name of the area, near Denver, where the store is located.