Best Buy Sued Over Buy Back Program
Best Buy has been sued by a company which claims that the retail giant's new Buy Back program stole several elements from a pilot program it ran with Best Buy.
According to TechCrunch the company, TechForward, ran a pilot program along with Best Buy last year. The suit alleges that Best Buy moved ahead with a nearly identical version of the program without TechForward's participation.
Best Buy touted the Buy Back Program in a commercial that aired during the Super Bowl with Justin Bieber.