Best Buy Switches NASCAR Sponsorship
Best Buy said Tuesday that it will sponsor Roush Fenway Racing during next year's NASCAR Sprint Cup season. The retailer had been the sponsor for Richard Petty Motorsports for the past several years.
The retailer will sponsor the cars of drivers Matt Kenseth and Carl Edwards during different races next year.
"Roush Fenway Racing is a great fit for Best Buy Racing. NASCAR continues to be a relevant way for us to connect with our customers," Drew Panayiotou, senior vice president of marketing, said as part of the announcement. "Our goal is to reach our target audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments."