Best Buy Gets Rocketboost
Best Buy Thursday announced an alliance with Avnera Corp. to make the latter company's Rocketboost technology available to its customers.
The technology, which allows for high-quality audio streaming throughout the home, will first be available only at Best Buy under the Rocketfish label, before coming available to other manufacturers next year.
“Rocketboost wireless technology was developed as a result of the customer insights we gained from our first generation of Rocketfish wireless audio products," the vice president of Best Buy Exclusive Brands, Fernando Silva, said as part of the announcement. "Consumers are interested in streaming music from any audio device throughout their home from a variety of sources such as an MP3 player or PC to any audio device, regardless of the manufacturer."