Best Buy, TiVo Reach TV Deal
Best Buy and TiVo Tuesday jointly announced a new initiative to integrate TiVo's software into Best Buy's in-house Insignia TVs. The features will include non-DVR features from TiVo, including advance television service.
“Consumers tell us they want the best of Internet-based content delivered right to their televisions without the hassle of having to fumble with multiple devices, wires, and remotes,” Fernando Silva, vice president of Best Buy Exclusive Brands, said as part of the announcement.
“The beauty of TiVo software is that it creates a single interactive interface right on the television and integrates the myriad of online content and services. Insignia is thrilled to work with TiVo to bring this superior experience to our customers through our TiVo-powered Insignia television.”