Best Buy To Carry Liz Claibourne Bags
Continuing its bid to appeal more strongly to female customers, Best Buy this week announced plans to release a line of bags and cases designed by Liz Claibourne, the Wall Street Journal reported Monday. The line, which includes computer, laptop, and iPod cases, will make it debut in late October, in 250 Best Buy stores.
Best Buy’s effort, called the Win With Women program, coincided with the promotion in July of Julie Gilbert as Best Buy’s new head of retail training and leadership development.
The Liz Claibourne line will be accompanied by special in-store displays.