Best Buy Explains Holiday Ad
Best Buy found itself in the middle of a culture war skirmish this week, after the retailer referenced a late-November Muslim holiday in one of its pre-Black Friday advertisements.
The ad, which appeared in print and online this week, wished Muslim customers a "Happy Eid al-Adha," referencing a three-day holiday that this year falls on Thanksgiving weekend. However, the decision drew fire from some customers who feel that American retailers have gone too far in de-emphasizing Christmas in holiday advertising.
"Best Buy’s customers and employees around the world represent a variety of faiths and denominations. We respect that diversity and choose to greet our customers and employees in ways that reflect their traditions," a Best Buy Community Supervisor, listed as "Elizabeth," posted to the company's official message board Tuesday.