Magnolia Home Theater: The Special Ingredient
If Best Buy is the CE buffet, offering customers an all-you-can-eat menu at affordable prices, its Magnolia Home Theater division is the fine dining service that satisfies a more discerning pallet and serves as the launching pad for more creative offerings from the larger kitchen.
“Magnolia is the premiere entity of Best Buy, where we show customers the premium brands they may not see elsewhere,” said Boris Martir, a Magnolia Home Theater professional at Best Buy’s New York City store on Sixth Avenue and 23rd Street. “We look to give customers the end-to-end solution that satisfies their lifestyle needs.”
That concept has proven especially useful over the last few years as Best Buy has borrowed several of Magnolia’s key sales and merchandising strategies to help drive the sale of full CE solutions, including more installation services and add-on products such as mounts, DirectTV, audio and HD technologies.