Best of the Sachs Report: Wherefore Art Thou Radio?
When asked where they learn about new music, 51 percent said they found new music on the radio and 46 percent said their exposure to new tunes comes from friends.
They are obviously no longer purchasing CDs, as the 11 purchases a month in 2000 has now dropped to less than three per month. Downloading music has gone from 31 percent in 2000 to over 65 percent in 2010.
Almost half of this group (49 percent) isn't listening to music on the radio in the morning on their way to work. In the 22 to 34 age demographic, 35 percent reported that the radio isn't part of their music listening habits in the morning. The two groups were within five perccentage points of each other with respect to either watching TV or looking to the Internet for morning entertainment.