Best of the Sachs Report: Wherefore Art Thou Radio?
My dear friend and statistics guru, Bill Matthies, has always warned me of running off a cliff with small nuggets of unsubstantiated data points. So you all may be judges of the above information.
So what does this all mean? There are any number of music and radio applications that will be of interest to the aforementioned and well-studied 12-to-34-year-old music-loving demographic, and manufacturers need to take note.
Retailers should also look carefully at the data when determining where and how to spend their limited advertising dollars. (If you are not aware, 12 to 24 year olds have basically stopped reading. Those print ads you are so fond of are not reaching this crowd.)