Better Holiday Season Expected, Best Buy Boss Says
Best Buy is expecting to have a much stronger holiday season this year than it did in 2006, the CE giant’s CEO told a business school audience this week.
As reported by the Milwaukee Journal-Sentinel, Best Buy chairman/CEO Richard Schulze promised the “right products and services on the floor” at the chain’s stores this holiday season. Doing so, Schulze said, also will require being competitive with prices, while also continuing to push gaming as a gift category.
The remarks came in a speech at the College of Business Administration at Marquette University in Milwaukee. In the speech, Schulze also told students the story of how he started the company and grew it into a $40 billion industry colossus.