Web retailing is shaping up to be a brutal business for the holiday selling season. In what ways can smaller-to-medium-sized retailers with a selling presence on the Web hold their own for the 2012 holidays with the Best Buys and the Walmarts of the market?
Jim Wehmann, senior vice president/global marketing for the e-commerce strategy firm Digital River, offered up some observations on what dealers can do to improve e-commerce sales and carry whatever momentum they succeed in creating through to the post-holiday aftermath.
“There’s no doubt that large CE retailers have certain formulas,” he remarked. “But we think there’s an opportunity for smaller dealers to make sure they’re doing some things the big guys are successful with.”