Beyond Snake Oil with SEO/SEM
“The biggest part of SEO is getting it going,” he says. “You have a big push off the front end, and you have to fix everything off the Web site. After that, it jumps into maintenance. Year two is going to cost you a lot less than Year one.”
SEO is not necessarily an easy process.
“In SEO, everybody’s Web site is built differently,” Freisen notes, “and they all have different challenges to get those Web sites to come into alignment with the search engines.”