Beyond White- Hope in the High End
"I think in response to what's happened in our country and the world, people are going to start spending more time at home and that's good for our business," Oates said. "I don't think the American consumer is going to deny themselves of their wants much longer. They're going to satisfy themselves and if they don't do it with a vacation, they're going to do it with things like a new kitchen. Its part of being an American. We're resilient. If we can't do it one way, well then by golly, we'll find another way to do it."
"There's still a lot of money out there," ALMO Senior Vice President of Marketing Warren Chaiken said. "People who still have it are still going to spend it."
And from what Chaiken sees, people are spending their money on big-ticket appliances, and they're leaning more and more towards the high end. He said that specialty items like indoor grills and dual fuel ranges are selling at a rate beyond everyone's expectations.