Beyond White- Hope in the High End
"I don't know too much about the worldwide economy; I'm only concerned with the movement of quality merchandise," Dixson said. "Maytag is in the high-end business and we do quite well with it. Our business has gone up sharply."
Coyle points out consumers today aren't as resistant to the cost of high-end products as they used to be in years past. They want all the features and quality assurance of high-end appliances no matter how high the price.
"Consumers are figuring out that they are a better value," Coyle said. "Sales of our fully integrated dishwashers are up 30 percent from last year."