Big Wheel, Turning
The beginning of 1995 also saw electronics manufacturers raising their minimum purchase thresholds for direct sales. "One morning Sony went to $1 million minimum purchase, and nobody calls you any more," Kelly says. Also in 1995, Nationwide initiated a centralized billing system, dubbed Direct Plus, which is now being replaced by the Order Management System.
Over the years, Nationwide's North Carolina offices have developed an arsenal of programs, services and tools for group members.