Billboard, CTIA Debut Wireless Initiatives
A multi-year partnership was a announced between music magazine Billboard and CTIA, beginning with CTIA WIRELESS IT & Entertainment 2005, which takes place September 26 through 29.
The latest joint initiative, The Mobile Entertainment Content, Commerce & Applications Conference (MECCA), will be a part of the show at San Francisco's Moscone Center. Both groups debuted a ringtone chart at Billboard.biz, and began publishing daily digital blogs about the wireless music market, called Billboard PostPlay. Next month, Billboard says it will launch a mobile application featuring ringtones, news, charts and artist information globally.
Billboard President and Publisher John Kilcullen, says, "With over two billion mobile devices active worldwide by 2007 and 140 million wireless data users in the U.S. by 2008, wireless entertainment has the opportunity to be bigger than television, radio and online media."