Elly Valas: Going Beyond Traditional Advertising
While stopped at a red light, I noticed the license plate of the car in front of me. Simple in its message, it said SMILE. And I did.
Shortly after that, I saw a bright green and white taxi. It was a Toyota Prius and different than most cabs in town. It stood out from its bigger yellow counterparts with its message of environmentalism and economy.
Then I saw a Starbucks billboard touting the chain’s new Pike Street Market blend and its new cup.