Billionaire Toy Maker Submits Bid to Save Toys R Us
I’m not sure if this is more of a publicity stunt or an actual effort to save the failing toy retailer, but it’s a story that we still think is worth considering for the time being.
Isaac Larian, the CEO of MGA Entertainment, believes he has a plan that will “make Toys R Us a fun place again.” The billionaire behind numerous successful toy brands including the Bratz dolls, Little Tikes, and L.O.L. Surprise, is seeking the help of others through a recently launched GoFundMe campaign.
To help #SaveToyRUs, Larian is hoping to raise $1 billion through the campaign over the course of the next month or so. In a little over three weeks he’s managed to secure just north of $200 million—most of which comes from his own pockets and those of other wealthy investors. The lower level donations by everyday consumers hoping to play a part in the toy retailers’ survival will net them anything from stickers and pins to t-shirts and toys.