As was predicted in the run up to the Black Friday weekend, this most-important five-day period on the calendar was a record-setting one for retailers. But the main driver behind the impressive numbers was retailers’ performance online.
Data for Cyber Monday is still incomplete, but according to Adobe Analytics, the combined total’s from Thanksgiving Day and Black Friday was $7.9 billion for online sales, up 17.9 percent from last year. On it’s own, Black Friday brought in north of $5 billion. That data comes from the largest 100 U.S. web retailers, according to Adobe. The firm said it expects Monday’s figure to reach $6.6 billion in internet sales, which would make it the single largest U.S. online shopping day in history.
“Shoppers capitalized on deep discounts on Black Friday, resulting in the largest Black Friday online ever with online spend totaling $5.03 billion," Taylor Schreiner, Director of Adobe Digital Insights, said via Mashable. "Conversion rates across all devices saw double digit growth throughout Black Friday. As we kick off Small Business Saturday, online sales are trending slightly lower than expected. However, the entire holiday season continues to see exponential growth with Cyber Monday expected to be the largest US online shopping day in history.”