The Demographic to Target for Holiday Sales
Choosing the right marketing strategy can get complicated for even the most savvy consumer electronics retailer. The target customer during the upcoming holiday season, though, is clear: Any household earning more than $75,000 a year.
Those consumers have fared better during the recession than those who earn less and are ready to spend more on CE products during the holiday season, CEA analysts said during the unveiling of the 2010 Holiday Sales and Forecast at the organization's yearly summit in San Francisco.
"You have a much higher rate of planned purchasing (by those earning $75,000 and up)," said Steve Koening, CEA's director of industry analysis. "This is the group to watch; they'll drive the needle up or down."