Black Friday? How About Cyber Monday?
While shoppers may have lined up in droves on Black Friday for deals at stores like Best Buy and Target, others were lining up from the comfort of their own home on what is being called “Cyber Monday.” The National Retail Federation (NRF) is telling retailers to keep an eye on e-commerce this season. The group cited a Shop.org survey by BIGresearch, which indicated that 60.7 million consumers were estimated to shop online from home or at work today in what was expected to be one of the biggest online shopping days of the year. (Note: According to some sources the busiest day for online shopping in 2005 was actually December 12, although some reported that it was December 5).
“While traditional retailers used Black Friday promotions to pack the stores this weekend, online retailers are using Cyber Monday to debut holiday merchandise and offer virtual doorbusters,” said Scott Silverman, Executive Director of Shop.org in a statment. “On Cyber Monday, consumers will find specials ranging from percentages off entire websites to specific savings on big-ticket items.”
The NRF indicated that free shipping is also expected to be a big draw, as 83.0 percent of online retailers plan to offer some kind of free shipping promotion during the holiday season. In response to this trend, the retail federation created CyberMonday.com, a go-to guide for online holiday promotions.