Black Friday Recap: Studies Show Impact of Mobile Shoppers on Year’s Biggest Retail Weekend
So, you survived the Black Friday holiday shopping weekend—rather, the Thanksgiving holiday week of shopping. Whatever you want to call this time around the end of November/beginning of December, the fact is, it’s still one of the single most important weeks on the calendar for retailers. And, as studies of this past weekend show, the importance of online and mobile shopping and mobile shoppers has never been clearer.
According to global media measurement and analytics company comScore, Inc., desktop spending on Thanksgiving Day and Black Friday saw increases over a year ago, and both days topped the $1 billion mark in desktop spending. comScore found that consumers spent $1.1 billion on Turkey Day—a 9 percent gain over last year and the second consecutive year shoppers hit the $1 billion mark on Thanksgiving Thursday—while Black Friday desktop purchases hit $1.66 billion, up 10 percent from Black Friday 2014.
Overall, desktop spending for the first 27 days of November is at roughly $23.5 billion, a 5 percent jump from the $22.7 billion spent last year.