Black Friday Recap: Studies Show Impact of Mobile Shoppers on Year’s Biggest Retail Weekend
A separate Black Friday study conducted by Branding Brand looked into how consumers used their smartphones during the holiday shopping week that was.
Smartphone shoppers generated 20 percent of the total online revenue on Black Friday, the company said—a 46 percent year-over-year increase. Further, 69 percent of smartphone dollars were spent on iPhones, while 31 percent was spent on the Android platform. And when you add in tablets, mobile devices accounted for one-third of total online revenue on Black Friday.
According to Branding Brand’s study, mobile shoppers were up and at ‘em early on Black Friday. In each time zone across the country, both mobile visits and revenue peaked at 9 a.m. And, on average, the biggest spenders were found in West Virginia, Wyoming, South Dakota, Vermont, and Kentucky.