Alan Lavine, vice president, Percy’s TV
Dealerscope: How was your Black Friday weekend?
Alan Lavine: After 11:00 in the morning it was great. We don’t do any of that door busting, give-it-away, $999 promotions—that cheap stuff. We have made our store mid- to luxury-goods, so most of our customers could care less about coming in at six in the morning. But, we were obviously open at 8 a.m. because it’s the thing to do; we had a few “baloney” specials, but nothing that set the wold on fire. And after 11:00 we do our normal business. We’ve put better product in the paper and we sell our services and we sell our installation and we sell our knowledge—knock on wood, we had a killer weekend.