Blu-rays Selling Well, DVDs Struggling
Sony’s Blu-ray Disc format has seen a surge in sales since it emerged victorious from its format war with HD DVD- but that may not be enough to overcome weakness in the market for traditional DVDs, especially catalog titles.
That’s according to an analysis in the Hollywood Reporter, which cited statistics from Redhill Group as well as analysts from Citigroup and Bernstein Research.
The Reporter found that 4.9 million next-gen DVDs- 3.8 million of which were Blu-ray- in the first quarter of 2008, which represents about half of the overall sales of hi-def movies since the two formats launched in late 2006. However, the Reporter noted that Blu-ray is way behind the adoption curve that the DVD format had reached at this point in its history, mostly because the price of Blu-ray players remains above $350.