Blue Intros Pro-Level Mic, Shows Off Emmy-Winning Headphones
Just a few months off of their being acquired by Logitech, Blue Microphones is back with a fresh product release and some really cool industry-related news.
First up, their new product. Aimed at hitting a quickly expanding and extremely lucrative market, Blue intro’d the new $100 Blue Ember XLR microphone. The sleek, streamlined form factor of the mic combined with the very affordable price point make it a solution that’s ideal for professional-grade recording, YouTube production, and live streaming enthusiasts. Blue explained that the tight pickup pattern of the mic will help to reduce room and background noise. And the minimalist form factor means this thing great for on-camera applications.
“Ember is designed to help video creators, podcasters, and musicians deliver professional productions from their home studios with superb detail and depth,” Tommy Edwards, director of product management at Blue Microphones, said in a statement. “Its precise cardioid pattern and ability to handle loud sound sources delivers clear and focused sound, while the sleek design ensures optimal placement or low profile for on-camera productions. Ember is perfect for home studio creators who want their productions to stand out with rich, professional-quality audio.”
The launch of the Ember follows on the heels of Blue’s latest USB Yeti mic, the smaller and less-expensive Yeti Nano, which made its debut at IFA. What you’ll notice with the two new intros are the reduced size factor. That’s great for toting the product around, but for Blue the real benefit is in providing the user a solution that’s still able to perform at a level that fits the company’s standard while not taking up so much screen room for live streams and other video recordings.
So often today—at trade shows and just in following the growing existence of self-starters in the online content creation realm—individuals are out there creating content on their own as a one-man-band sort of set up. These kinds of products fit right into that category and offer a strong option from a technology standpoint that also doesn’t break the bank.
The Ember mic will be available in February through authorized retailers and the Blue website.
Collecting the Hardware
It’s not all about new product launches for Blue, though. The company recently received some high industry praise for one of their latest Hi-Fi products. The Blue Mix-Fi headphones were recently awarded an Emmy for Outstanding Achievement in Engineering Development, becoming the first headphone ever to win an Emmy, according to Blue.
“We’re honored to have created the first headphones to ever win an Emmy Award,” John Maier, CEO of Blue Microphones, said in a statement. “It’s always been our goal at Blue to create products that push the boundaries of technology and design. Winning an Emmy Award highlights the innovation we strive for, and it’s a landmark win for the company.”
The headphones feature a built-in audiophile-grade amplifier that’s matched to high-powered precision drivers, which has helped Mix-Fi gain traction among sound engineers and musicians. According to Blue, the headphones have been used in studios that produce some of the biggest TV shows, including HBO’s Westworld, ABC’s Grey’s Anatomy, CBS’s NCIS, and more.
“Blue are my go-to headphones for recording music,” J.J. Abrams, an Emmy Award-winning writer, director, and producer, said in the statement. “Their clarity, balance, presence and accuracy make them the perfect fit — which, by the way, they also are; they’re comfortable even after endless hours of use. I love ‘em!”
The Mix-Fi studio headphones are available for a suggested retail price of $299.99 at authorized Blue Microphones retailers.