Blue-Ray Disc Assocation Forms, 20th Century Fox Joins
But Fox's participation is not to be confused with full support of the Blu-ray. "We're not ready at this time to commit any of our content to this format," says Michael O'Neill, special consultant to 20th Century Fox. He was quick to point that Fox joined as a member so that it could gain first hand knowledge of the impending technology and have a voice in how a
format is developed. It is no guarantee of acceptance. Basically, he says Fox joined the group in order to explore "how we may or may not roll out in this format," he says. O'Neill mentioned that Fox also has a partnership with the HD-DVD camp for the same reasons.
The organization of the BDA has been split up into three different committees: The Joint Technical Committee, the Compliance Committee and the Promotion Committee. The first two handle all technical aspects, as well as quality checks for interoperability between companies and products. The third, chaired by HP's Maureen Weber, general manager of optical storage solutions business, is responsible for promoting the format to the press, analysts and major movie and television studios. The committee is accomplishing this by planning media tours and other events. The next big promotional event planned will occur at the 2005 Consumer Electronics Show (CES). —David Dritsas