Bob and Ron’s World Wide Stereo: Riding a Winning Horse
“Sell ‘em a system, and then it’s a giant octopus that you can feed over the years,” Cole said.
Over the summer, World Wide Stereo will be investigating the potential of online sales as well, launching an e-commerce site (www.wwstereo.com) that will initially offer over 1,000 products. It’s an initiative that Cole says was inspired by a surprising volume of close-out sales he was doing on eBay last year. Home Entertainment Source executive vice president Jim Ristow believes it’s moves like this that are keeping Cole, an HES member, one of the more progressive custom retailers in the country.
“[E-commerce] is not only a very strong benefit to business today, it will be a necessity of doing business in the very near future,” Ristow said. “Whether it’s sales, shopping or gathering information on the Web, a solid e-solution is imperative to success for the specialty side of the business. Bob has the vision to see where the business needs to go.”