Superior Sales: How to Evolve from a Clerk To a Sales Professional
My wife, Jan, told me we needed a new porch swing, which meant I should go and buy one. Like a lot of guys, I am not a good shopper. I like to go into a store, tell an associate what I want, buy it and leave.
I began my quest for a new swing at Home Depot. I don’t like to shop the big boxes, but I needed the swing in a hurry. When I got to the store, I walked over to the customer service counter and asked the clerk, “Could you please show me your porch swings?” He replied, “They are in aisle 12.” I told him he must be working behind the “No customer service counter” and walked out.
My next stop was an independent home improvement center. The store doesn’t have a customer service counter because it doesn’t need one. Everyone working there provides great customer service. As I walked in the store, a young man asked, “How can I help you?” When I told him what I was looking for he said, “Follow me please.” He took me to the porch swings and showed me the different models. Within minutes I had bought a new porch swing.