Superior Sales: How to Evolve from a Clerk To a Sales Professional
In my retail, wholesale and manufacturing businesses, our sales professionals made it easier, more enjoyable, more fun and more convenient for the consumer to buy our products and services rather than buying them from the competition. My customers enjoyed buying from us, even though we always tried to have the highest price around. When you give the customers outstanding services, you do not have to sell at a lower price.
Here are some suggestions that can help elevate a clerk to a sales professional:
Get out from behind the counter. Greet the customers as if each one is a millionaire who is looking to spend all of their money with you. Roll out the red carpet. Be excited they are in your store. Thank them for coming. Some of you are thinking this advice is right out of Selling 101. It is and it works. Try it.