Don’t Operate Like a Caveman
I thought I had seen every dumb thing someone can do to lose a sale. I was wrong. I was recently in Las Vegas presenting a sales growth program one evening with my son when we decided to see “Defending The Caveman.” At the end of the show, the performer announced he was selling shirts for the low price of two for $10—a fantastic buy, especially in Vegas—with the profits going to charity.
The shirts had a picture of a caveman on it and the words “Defending The Caveman.” They looked nice. I decided to buy two-dozen of them to distribute in my sales growth programs when talking about the techniques used thousands of years ago compared to the selling techniques we should use today.
“I would like two dozen shirts, eight of each size,” I told the clerk at the table. “May I see your ticket stub?” she replied. I didn’t have it. My son had them and had headed down to the casino. “I need to see your ticket stub to sell you the shirts,” she said. When I asked why, she just looked at me. I repeated, “Why?” She repeated, “I need to see your ticket stub to sell you the shirts.” I walked away, saying out loud, “How dumb can they be?”