Prior to the start of their press conference at IFA 2019, Amazfit rolled a continuous loop of several videos that painted a unique picture of what a connected lifestyle could look like. People wearing smart apparel—from jackets to t-shirts—moved throughout their day, and things just happened for them.
One example showed a sleeping man whose t-shirt sensed he was entering the wakeup cycle, so his shirt started the wakeup routine. His music kicked on, the coffee pot started brewing, and the shower turned on for him. From there, his music followed him throughout the house until he left for work—the doors automatically locked behind him, and the house temperature was adjusted up. His car unlocked as it sensed him approaching, again via the t-shirt. His music transferred into the car, and he was off.
Though perhaps not so well known by its own name, Amazfit is a brand of the Huami company. Another relative unknown, Huami is the brand behind the technology that powers Xaiomi’s Mi band. Looking to capitalize on the success of its technology, Huami founder Wang Huang decided to get into the smart wearables game, launching the Amazfit brand in late 2015. Since then, Huami has seen its name listed on the NYSE, they’ve formed partnerships with Timex and McLaren Applied Technologies, and they’ve surpassed more than 93 million units sold in over 60 countries.