Boost Mobile Launches Campaign, New Pricing
Boost Mobile Monday announced a new marketing campaign, aimed at an older demographic and meant to emphasize "straightforward" pricing. Known as "Unwronged," the campaign advertises the company's "Mobile Unlimited" plan.
“Boost is standing up for prepaid wireless consumers and eliminating additional charges, such as activation fees, overage charges and extra costs for services like voicemail and roaming,” the company's president, Matt Carter, said as part of the announcement. “Our Monthly Unlimited plan offers true nationwide coverage for a flat fee, so consumers know what they’re getting and how much it will cost. As for competing regional prepaid unlimited players who add hidden fees and provide inferior network coverage with the restrictions of a local calling area, our campaign will call them out on it.
"No one wants to be wronged. Everyone wants to be unwronged.”