If you, as a consumer electronics retailer, want to see what it’s like to smartly execute an in-store event with a manufacturer partner, look no further than what World Wide Stereo and Bose were able to accomplish just outside of Philadelphia this week.
In what’s becoming an annual tradition for me (one that I'll happily continue to partake in), Bose and World Wide Stereo worked together to give guests a spectacular demo of some of Bose’s personal audio and home theater products, as well as an opportunity to meet a high profile member of the Philadelphia Eagles—this year, it was defensive lineman Fletcher Cox. Bose is the Official Sound of the NFL.
For Bose, now in year three of its partnership with the NFL, the partnership continues to show its strong potential, especially in local NFL markets. Adrian Eiben, Unit Business Manager of the Bose Custom Solutions group, said that the experience of working with local retailers like World Wide Stereo has only gotten better as the company discovers how to work with the retailer to continually improve upon the event each year and create more value for everyone involved.