Bose Officially Launches Crowdfunded Noise-Making Sleepbuds
There is something a little odd about Bose's crowdfunded noise-making Sleepbuds, and it's more of the purpose than the origin. The legendary headphone maker and audio giant decided to take to Indiegogo to see how their product would fair, a maneuver that is becoming more commonplace among CE manufacturers. In fact, we saw Honeywell pull the same plan, despite the fact that neither they nor Bose probably need any crowdfunding to make a product.
On the surface, the Bose Sleepbuds is a $249 pair of truly wireless earbuds that fit very snugly into the ear and create a wave of white noise to allow more peaceful sleep. They are soundproof and the smallest offering from Bose to date. It also has some minorly neat features like an alarm clock and built-in memory to load different white noise profiles. But that's it. They don't stream music, they don't even play music. Just the preloaded white noise tracks that mimic snoring, the sound of gentle waves, dogs, traffic and wind turbines, among other things.
But that's where it gets interesting. All things considered, Bose is making a weird product - if not a bizarre product for the king of soundproof headphones. Yes, headphones are right in their wheelhouse - much like a security camera from Honeywell makes sense - but that doesn't offset the oddity of both products from the standard offerings.