Boston Acoustics ‘Re-tunes’ Home Speaker Retail Line with Color
The TVee Series Two ($399), a single-bar, wireless flat-panel sound enhancement system with only two wires – one for the power source and the other connecting to the TV -- is targeted at the some 12.5 million flat-panel TV purchasers who buy their sets without audio, said Harary. “It’s for people who are not prepared to add five speakers and a sub to their collection,” he said. The device will even learn your remote, he added. It will be the first-ever Boston Acoustics model on Sears floors this fall, said Cohn, and an interactive POP setup, whereby the consumer can press a blue button to A-B the sound against normal TV speaker sound, will be available to retailers.
The SoundWare single cube-like speaker ($99) that can sit or wall/ceiling mount at any of several angles, available in eight colors, is being boxed in totable color packaging that explains its placement versatility. Its POP display, which holds a sample speaker, details where you can use it and how it can be mounted, and the side panel shows the color choices.
Besides being supported with a unified front of point-of-purchase displays/collaterals and packaging, the new models will be explained through on-line dealer training that will use the phrase “Play Smart” as part of what Harary called our “brand ballistics. ‘Play Smart’ will animate and be part of everything Boston does – our tone, look, feel and point of view.