Boston Unveils High-End Vista Series
Boston Acoustics on Tuesday formally took the wraps off its new Vista flagship loudspeaker series. Phil Cohn, the company’s senior vice president of sales and marketing, vowing that the line is seeing “distribution to a select group of 40 custom installers and independents with showrooms to demonstrate the product.”
“The goal with the Vista line is to put the Boston value proposition into a step-up product line,” stated Eli Harary, senior vice president and general manager for Boston Acoustics Worldwide, during a product demonstration that accompanied the launch. “It is upscale product, but not at a premium price,” he continued, alluding to the series’ ticket range of $399.99 each for the VS 240 bookshelf model to $1,699.99 each for the VS 336 tower speaker.
Harary said the line addresses the segmented customer demographic in today’s market but is targeted at “the most sophisticated of that audience, with exceptional sound quality and an appropriate aesthetic.” “The square, black box has been left behind,” remarked Eric Pomerleau, national product trainer, who conducted demonstrations.