Bowflex’s AI-Leveraging Max Intelligence Platform
At the recent New York City-held Well Now! exhibition, home fitness equipment maker Nautilus showed off its Bowflex Max Trainer flagship, the Model M8 cardio machine ($2,299), which was the vehicle used at this show to demonstrate the Bowflex Max Intelligence Platform, app-based and available for a $14.99 monthly subscription fee. This fitness platform uses “adaptive coaching technology” via two Artificial Intelligence (AI) engines – one modifies the workout in progress to fit the individual on the machine, while the other drives the content informing the workout.
The technology, according to the company, uses an initial fitness assessment and predictive analytics to track and collect data from previous workout sessions to create customized daily workouts for the user, going forward. It also coaches the user.
The platform is compatible as well with the model Bowflex Max Trainer M6.
The Model M8 itself features enhanced, dual-mode LCD/LED screens, 20 resistance levels, and a premium media rack. Its burn rate display motivates users by setting targets alternating between short bursts of effort followed by longer periods of rest, for working out “smarter, not harder,” according to the company.