We are extremely busy people. We are happily and socially engaged while focused on our careers, families, friends and what time is left in our day for our cherished hobbies. Our transactional business DNA has evolved, our fabrics of personal engagements have morphed, and we keep a glowing mobile device at our sides 24 hours a day. Hyper-changing, short product and app life cycles have caused positive disruption, global opportunities, competitive danger and of course, vast confusion. What an uncanny price we pay to play, to gain, to profit.
We are also smart. We know there is opportunity in confusion, but first we find opportunity in reconciliation, requiring a crisp and smart affinity to understand the fast paced social networking world we now troll through. As we know, "the very best opportunities in business lie in danger... welcome to the potential danger of missing the opportunity of social networking."
Opportunity itself is why we conduct phatic brand discourse indispensable to maintaining constant and frequent social connections amongst our most important consumers. Indispensable precisely because it keeps the possibility of bi-modal communication in fluid order, for the purpose of future, more substantial communications; for the purpose of ensuring competitive advantage through the toolbox of smart social engineering.