Brand Source Bolsters Web Presence
“This alliance gives vendors clear channels for step-up goods and a clear product planning mechanism, and will let us compete with box stores. Circuit City does $6.7 billion in CE, but this will put us on a new plane in CE. It will let us do bigger ‘opportune buys’ – buys that only two or three accounts in the whole country can swallow. It will make us a dominant force left standing in the years to come.”
He said that a pivotal catalyst for the conjoined strategy will be Expert Warehouse, which was up 57 percent in dollars this year over the same period last year and in units, up nearly 70 percent, “even in this economy.
“We have to consolidate in this economy. We have to band together.”