Brand Source Predicts Increase in Retail Sales
After amassing sales in consumer electronics and appliance that were better than the industry average last year, Brand Source executives expect the next two years to generate better revenues and profits for their dealers.
Speaking at the group’s summit this week in Orlando, Fla., the executives acknowledged that many of the challenges left in the wake of the recession will continue. But several factors could present growth opportunities during the next few years, including an increase in new housing starts and remodeling jobs, a new generation of audio and control products, and a historically high stock market. The executives also said that a new cloud-based back-end system that Brand Source is now rolling out should help members increase sales and profits. The system includes POS, forecasting and mobile commerce platforms.
“Legacy, mature categories are and will be a challenge, but there is so much opportunity in the CE space, especially with wireless solutions, to expand offerings that were once out of reach of the average customer,” said Jim Ristow, executive vice president of Home Entertainment Source. “The economic indicators in the luxury market for the custom integrator and that our members in general have more jobs on the books and are actually hiring are positive signs.”